“Think Global – Act Local” is a phrase we believe in. But we believe that the global thinking must start with local understanding. Our experience is that a global activity is better designed with local nuances built in, rather than bolted on.
We can advise our clients at the start of their strategic marketing planning on what should be considered. We can either take part in a process or plan it for them. This might be a recommendation for a global campaign or regional campaigns, tailored to local markets.
We provide Social Media Listening to determine popularity, assess competition, and to guide our content creation and design philosophy. We are experienced in using a variety of software programmes to develop appropriate SEO and monitor brand and product effectiveness and safety complying with your marketing strategy.
Today’s markets are global. The internet allows us to reach a global audience and businesses often view global expansion as the next step from domestic success. But that success depends on having a careful approach and the skills and knowledge to execute well. What works well in one market often will not in another.
Our experience and our teams’ presence around the world gives us a global reach and local knowledge. We can offer our services for over 150 languages in countries from Australia to Zaire. This enables us to increase the access between our clients and their current and potential customers through a tailored strategy, by customising their approach and addressing each area’s own unique needs and desires.